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Protect your family. Keep it super simple.

Whole Life, Term Life and IUL coverage explained in plain English, with no medical exam options so your family can be protected fast.

No medical exams*Plain-English answersReal people, not robots
Get my family protected See coverage options
Illustration of a family standing together in front of their home under a protective shield

Three ways to protect the people you love

Every family is different. Pick the coverage that fits your budget and your goals, and we will help you sort out the rest.

Term Life

Affordable protection for a set period, such as 10, 20 or 30 years. A great fit while you have a mortgage, bills and kids depending on your income.

Budget-friendly protection

Whole Life

Coverage that lasts your entire life, with level premiums and a cash value component that grows over time. Built to leave something behind.

Lifetime coverage

IUL

Indexed Universal Life is permanent coverage with flexible premiums and a cash value account that can earn interest linked to a market index, with downside protection.

Flexible + cash value

Cash value growth is not guaranteed, and IUL is not an investment in the stock market. Product features, riders and availability vary by carrier and state.

Built for real families

Life insurance is not about you. It is about the people who would feel the gap.

Parent walking with two young children in a park

Protect your kids' future

Keep school, activities and everyday life on track no matter what happens.

Couple standing in front of their home with a protective shield

Keep the home in the family

Help your family stay put by covering the mortgage and monthly bills.

Grandparents with their grandchildren outdoors

Leave a legacy

Build something lasting for the kids and grandkids who come next.

How it works

Getting protected should not feel like homework.

1

Tell us about your family

Send us a quick message about who you want to protect and what matters most.

2

We find your fit

We break down Term, Whole Life and IUL in plain English and match you with the right one.

3

We get your family protected

Fast and simple, with no medical exams on eligible policies. No needles, no waiting rooms, just coverage.

No medical exams*

Skip the doctor visit. No-exam options are available on select policies.

Plain language

No confusing terms. If we use an insurance word, we explain it.

Real people

Ask a question by text, email or phone and get a real answer from our team.